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Wednesday, 1 December 2010

Audience Research - Focus Group Meeting Analysis

After getting responses to our questions asked on our Focus Group page, we copied the comments and the questions.


From our research we found interesting things relating to the topics that teenagers between 16-19 years of age enjoy in a film. The most popular type of genre came out as 'Comedy', so our group was quite happy as the genre we want to make the opening sequence will be a Romantic Comedy. Also, because a few members of our focus group also said they like Rom-Coms too, also gave us many ideas as what we need to include within our opening such as the type of characters they expect to see. 


An interesting point that Sophie Wheeler made is that in a rom-com she expects to see two characters who hate each other, and further down the line end up falling in love. Our group took advantage on the point Sophie had made, so we decided to think of ways that we could make that happen within in introduction without giving away too much of the film that would be to follow.  Also, when she spoke about 'romance' as a genre, she noted that she expected to see something realistic as she enjoys the fact that it could happen to her.


We also took ideas from the comments Rosie-May Williams made about the genre of Comedy. Whereby she likes to see a sense of stupid but still slightly sophisticated humour. This gave our group ideas to make the sense of humour used within the 2 minute introduction a little drier but remaining at the same level of sophistication, instead of being a typical joke after joke comedy.


Within our focus group we had people who came from different backgrounds and different places from the UK. Surprisingly, all the genres that were chosen were about the same and the comments made about them were very similar too. But it is clear to see that people who watch 'Scary Movie' may enjoy a more stupid sense of humour in films rather than a more intelligent comedy for people who enjoy watching films like 'Love Actually'. This slightly altered the way our group thought after a deeper discussion, and we were thinking about the way we could present our humour within our opening.


Overall, we found our focus group to be helpful to us to see what we need to include in a romance and a comedy, and find a common ground between them both to appeal to our audience but also make our film genre work in the 2 minutes that we have.
Our Focus Group Research



As a result of our Focus Group we decided to slightly alter our ideas for the opening of our film:
1. We would change the main character and the love interest to be enemies and completely unaware of each other or their deeper feelings, instead of introducing them as being acquaintances.
2. We would make the 'future romance' seem realistic.
3. We would use comedy that was closer to sarcasm and 'teenage' wit instead of having a joke after a joke within the opening.

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