The target audience that our group is aiming at, are teenagers who are in college or have left in recent years; the exact age range being 16 to 19 year olds. We don't aim to please just one specific gender, as both males and females would be able to enjoy and relate to the film.
The audience for our film will be of the social grades BC1C2 on the JICNAR scale, as the humour involved would be entertaining for middle minded people yet parts of sophistication would be used that would also appeal to a more intelligent audience. Typically, our audience would be mainstream hedonists who set out to have a good time, on a first basis they will appear to be conformist who blend into the crowd, but once getting to know them you will discover how different they are and sometimes how individual they can be at times too.
Our audience will usually be confident about their actions and who they are as a person, they also like to enjoy everyday life as it comes. They enjoy going to the cinema, parties, going out for group meals but also find sitting in with a few good friends and indulging in a MacDonalds and chocolate just as much fun. They take pride in their appearance and tend to follow the latest trends whilst attempting to add their unique style to it at the same time. Most of the music they listen to is pop and their favourite artists would be Professor Green, Skepta, Nicki Minaj and Rihanna, mainstream music with a different take. Being mainstreamers, they tend to idolize very famous people; such as Cheryl Cole, Katy Perry and JLS. They will tend to shop in places like River Island, Republic, Topman and Primark, where they pick out glamorous outfits to wear for day and night occasions. The audience will also crave being in a relationship and tend to be in long relationships, making them enjoy watch romantic films.They enjoy films like the comical classic 'The Hangover' and all time favourites like the 'Harry Potter' sequels. Although their favourite type of film are 'rom-coms'. Their favourite rom-coms include '10 Things I Hate About you', 'Love Actually', 'Never Been Kissed', 'Adventureland' and 'Mean Girls'. They own many of these DVDs at home where they got from HMV, as they like to watch them after a soak in the bath or at a girly sleepover with their best friends. Although if a more Universal rom-com is on the screens they enjoy nothing more than a trip to the cinema with their boyfriend/girlfriend for the perfect date. Their favourite actors and actresses include Katherine Heigl, Jennifer Aniston and Hugh Grant. Also, if they have the time, they like to attend movie premieres for the latest romantic comedy.
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